5 Things to Know About Healthcare Marketing and Millennials | healthcare

Marketing in modern day has certainly changed. As technology becomes more and more advanced, marketers needs to move with the times in order to create successful results for their businesses and companies. This has never been truer than it is in regards to healthcare marketing to millennials. As the newest generation lives in a world that is far more technologically advanced than ever before, marketing agencies need to understand how it is that millennials take in information and choose to learn about healthcare. If you’re ready to begin marketing to the younger generation for the first time, keep these 5 helpful tips in mind, and you’ll successfully reach them.You should know what they wantAnswering a few key questions will help you understand how healthcare marketing to millennials can be a successful endeavor.Where do they consume their information primarily?
What issues are they passionate about?
What are their main concerns about healthcare?
What are the biggest influences in how they choose healthcare?Finding the answers to these questions will help you understand what outlets you should be using as a platform, which campaigns you need to run, and what information you need to convey to them in order to get them to take action.They use social media, ratings, and word of mouth for information about healthcare and other important issuesIt’s important to know when entering healthcare marketing that millennials use different sources to learn information about healthcare. They often turn to new forms of communication such as social media. Places like Facebook, Twitter, and Google+ are areas where they choose to find information. In addition to social media, they also use word of mouth to learn about important issues.They consume information mainly onlineIn the age of smart phones and tablets, the younger generation is always connected online. This means that they find their information online more than any other outlet. This is especially true during commutes to and from work when most people are actively on their phones or tablets. Even news outlets are making the shift away from paper and actively moving to online platforms to meet the shift.They’re concerned with healthcare costOne of the top concerns the younger generation has when it comes to healthcare is the cost of it. Younger employees in the workforce are worried about the prices of healthcare and whether or not they can afford it. This concern is followed closely by quality of care. This is usually where they turn to online news outlets, review sources, social media, and word of mouth to find quality yet affordable healthcare.They care about health and wellnessInstead of heading to the doctor only when sick, the younger generation cares deeply about health and wellness – both physical wellness and mental wellness. This is important for any marketing agency to know if they are targeting the younger generation and healthcare.

Mapping of Bovine Genome Could Change Farming | Livestock

The unravelling of the Hereford Cow’s genome and the publication of its gene sequence could lead to serious transformation in future farming practices, scientists say. After a six year discovery, the cow genome has now joined the likes of humans, primates and rodents with all 22,000 genes being fully mapped. Proving to be far similar to the human genome than that of rodents, scientists are expecting genetics to take a major role in future bovine livestock breeding. And mapping the genome could have further benefits too. With their genome closer to us than lab rats, many of which have products tested upon them intended for the human market, human biology may also be learnt from this newly discovered sequence.Of the 22,000 genes, 14,000 are common to all mammals, the remaining 8,000 distinctly specialised to each species. By closely analysing the differences between varieties of stock, the functions of specific genes and gene groups can be clarified. Physical differences within cattle varieties can then be associated with certain genes and it is hoped that this process can lead to breeding better herds.Already in motion, a scientific team have begun to compare the genome of the Hereford cow to that of six other varieties. Using what they call a bovine “HapMap”, they can then track the variations within a cattle type to discover differences between breeds leading to differentiating milk and meat yields. Natural methods of livestock breeding may well continue, but with the genome knowledge, better stock pairings can be made, hopefully leading to healthier herds which produce more.And it certainly will lead to fast track improvement for dairy and meat livestock. Currently and for the most part, bulls are selected for breeding to create better cattle. It can take up to five years to determine a bull’s characteristics but with the genome knowledge and some genetic tests, essentially you can select your bulls at birth.In addition to thoughts of produce increase, immunity genes have also been discovered. Being ruminants, that is having four-chambered stomachs, leads to a very high population of bacteria within each individual. Though evolution has built some resilience to this, cattle are still vulnerable to disease, with high herd density increasing problems further. It is hoped that in addition to changes to breeding lineage, scientists will also be able to tackle disease resistance. This genome knowledge could also lead to breeding stock which has lower carbon footprint, particularly in respect to the production of greenhouse gases by the dairy and meat industries.